The Client: Scribble

Project Description: Website design to showcase community arts based projects.

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The Client: Chetham’s School of Music

Project Description: As part of their Outreach program Chetham’s School of Music hold a Woodwind Day for children every year. The aim of the day is to create a buzz and excitement about woodwind instruments, and to give children the opportunity to work with other students and staff at Chetham’s. The children also get to try new instruments for the very first time such as a flute, oboe, saxophone, clarinet, bassoon and recorder.

Solution: The campaign targeted children who have never played one of the above instruments before, and encouraged them to come and ‘have a go’. Establishing a vibrant and colourful design along with some original illustrations, the campaign covered press and magazine advertisements, promotional print, and online advertising.

Cooldream succeeded in communicated the relevant information whilst still maintaining an expressive and lively feel. The campaign proved to be so effective the client struggled to cope with the demand! We don’t often hear one of our clients say the design was too successful!

The Client: Miscellaneous

Project Description: Logo designs

Client Testimonial: “I’m very pleased with the stationery and the logo design, they have already received many positive comments.” Ady Delaney, Eat Right UK

The Client: Royle Security

Background: Royle Security specialises in protecting homes and businesses and supplies alarms, CCTV, security lighting, entry systems and other equipment from its base in Springhead, Oldham.

Project Description: After 10 years in the security supply business Royle Security decided it was time for a refresh and relaunch. They wanted to grow from a local based company to one that was national, and they needed a fresh new identity to achieve that. Cooldream helped them with all aspects of their rebrand – from their corporate identity and website, to new signage and livery designs. Other design pieces included exhibition graphics and marketing literature for direct mail and promotion.

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The Client: Mouchel

Project Description: Annual Report for the Mouchel Group.

Background: Mouchel work with government agencies, local authorities, government-regulated industries and the private-sector to provide safe, reliable roads and railways, well-managed education and civic infrastructure, clean water, and cost-effective energy.

The Client: Eurotel

Project Description: Acting as Eurotel’s in-house design department, Cooldream is responsible for the design of all marketing and branding materials, including recruitment adverts, user-guides, sales literature, newsletters and staff manuals.

The Client: King’s College London

Project Description: Research study materials

Background: The Crohn’s disease prevention study needed to research and collect information about smoking relatives of patients with Crohn’s disease. Crohn’s disease patient were first contacted by letter to ask if they are willing to pass on contact details of their 1st degree relatives. If permission was given the relatives were then contacted to invite them to participate in the study.

Based on feasibility studies it was expected that for every 10 patients contacted one eligible relative would be recruited. Instead the study found that they had to contact 100 patients to recruit just one eligible relative.

Solution: Cooldream redesigned the previous study materials (that were uninviting and quite complicated) so the message and content were clearly communicated. The information needed to be accessible and attractive to a broad audience, so working closely with the study co-ordinators, imagery, design and copy were all carefully considered to appeal to the target audience.

As personal data and consent was being collected, trust in the study was paramount. The new design and quality print finish of the materials created a more professional feel, which in turn gave the information more weight and authority, and potential candidates more confidence in the study.

Client Testimonial: “Cooldream made our materials look so much more inviting and professional. The designer was very accommodating with all of our specific requirements.” Sophia Whitwell, Research Associate & Team Leader

The Client: The Trusted Partnership

Project Description: Corporate identity and website design for a financial services company.

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The Client: Christopher Stern & Associates

Background: For many organisations their business rates bill is the largest tax bill they have to pay. With complicated and ever changing rules (and jargon), finding out what the correct bill should be is far from easy. With a background in rating assessment with the Valuation Office – working as the rating equivalent of a tax inspector turned into a tax advisor – Christopher Stern & Associates are able to advise on all other aspects of business rates including mergers, empty rates and reliefs.

Solution: Cooldream worked closely with Chris and his team to create an identity that clearly conveyed the valuable and specialist service they provided – creating a professional and trusted image.

Too often business owners (and not always just small business owners) struggle to understand the rating system and simply pay the bill without querying it – so the company logo and stationery needed to be clear, simple and above all, approachable.

The corporate identity has helped them bridge the credibility gab that new companies sometimes face, and has provided them with a solid foundation to take the company successfully forward.

Client Testimonial: “Cooldream delivered exactly what I was looking for in a surprisingly short time and at very reasonable cost, outstanding service I can very highly recommend.” Chris Stern, Manager

The Client: Dickson O’Brien Associates

Background: With over 20 years accountancy recruitment experience, Bev Dickson and Maria O’Brien knew what was required to run a successful recruitment business. They also recognised the weakness in the current recruitment sector and saw an opportunity to offer something different to their clients.

Solution: Dickson O’Brien appointed Cooldream to create a brand that would help position them as a leading financial recruitment consultancy in the North West, creating a positive experience for their clients whilst confirming their credibility in the industry.

The corporate identity and website delivered a clear message that Dickson O’Brien were not only providing professional advice, but they were also approachable – there to meet the needs of the individual, and genuinely add value to all of their candidates and clients.

Client Testimonial: “Cooldream was recommended to us, and we have been delighted with all the work they have done for us. Initially Cooldream created the brand, website and stationary for us, and has since done the design work on some advertising campaigns for clients of Dickson O’Brien Associates. Cooldream are very approachable and understand concepts very quickly. They have always presented us with a range of excellent ideas – even from the very sketchy briefs we sometimes give them – and have always responded very quickly to what we need. Overall the quality of their work is excellent, presents very good value for money and great customer service.”
Bev Dickson, Director

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