The Client: Valley Arts

Project Description: Design and illustration for a fine art show. The exhibition was part of the the annual Cuckoo Day celebrations:

Many years ago the people of Marsden were aware that when the cuckoo arrived, so did the Spring and sunshine. They tried to keep Spring forever, by building a tower around the Cuckoo. Unfortunately, as the last stones were about to be laid, away flew the cuckoo. If only they’d built the tower one layer higher. As the legend says, it “were nobbut just wun course too low.

The design incorporated illustrations and elements from the famous local story.

http://www.facebook.com/TheValleyArts

The Client: Diggle Blues Festival

Project Description: Promotional design and branding for the second annual Diggle Blues Festival. Once a year this unique festival aims to bring the raw power and excitement of blues music, to a small rural village in the Pennine hills.

http://www.facebook.com/DiggleBluesFestival

The Client: Chetham’s School of Music

Project Description: Following the success of last years design for Chetham’s School of Music Woodwind Day, I was commissioned again to come up with something special for this years theme of magic. Original illustrations captured some memorable fairytale and mythical character, playing an assortment of woodwind instruments!

Solution: The campaign targeted children who have never played one of the above instruments before, and encouraged them to come and ‘have a go’. Establishing a vibrant and colourful design along with some original illustrations, the campaign covered press and magazine advertisements, promotional print, and online advertising.

The Client: Girlguiding UK

Project Description: Girlguiding UK celebrated its Centenary in 2010– and it was certainly a year to remember! The culmination of the celebrations for the North West region, was a special event dinner to thank all those involved.

Solution: I was commissioned to design and print the invitation, that not only celebrated and looked back at 100 years of Girlguiding, but also highlighted some of the achievements of the Centenary year.

The Client: Miscellaneous

Project Description: Logo designs

Client Testimonial: “I’m very pleased with the stationery and the logo design, they have already received many positive comments.” Ady Delaney, Eat Right UK

The Client: Royle Security

Background: Royle Security specialises in protecting homes and businesses and supplies alarms, CCTV, security lighting, entry systems and other equipment from its base in Springhead, Oldham.

Project Description: After 10 years in the security supply business Royle Security decided it was time for a refresh and relaunch. They wanted to grow from a local based company to one that was national, and they needed a fresh new identity to achieve that. Cooldream helped them with all aspects of their rebrand – from their corporate identity and website, to new signage and livery designs. Other design pieces included exhibition graphics and marketing literature for direct mail and promotion.

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The Client: Chetham’s School of Music

Project Description: As part of their Outreach program Chetham’s School of Music hold a Woodwind Day for children every year. The aim of the day is to create a buzz and excitement about woodwind instruments, and to give children the opportunity to work with other students and staff at Chetham’s. The children also get to try new instruments for the very first time such as a flute, oboe, saxophone, clarinet, bassoon and recorder.

Solution: The campaign targeted children who have never played one of the above instruments before, and encouraged them to come and ‘have a go’. Establishing a vibrant and colourful design along with some original illustrations, the campaign covered press and magazine advertisements, promotional print, and online advertising.

Cooldream succeeded in communicated the relevant information whilst still maintaining an expressive and lively feel. The campaign proved to be so effective the client struggled to cope with the demand! We don’t often hear one of our clients say the design was too successful!

The Client: Mouchel

Project Description: Annual Report for the Mouchel Group.

Background: Mouchel work with government agencies, local authorities, government-regulated industries and the private-sector to provide safe, reliable roads and railways, well-managed education and civic infrastructure, clean water, and cost-effective energy.

The Client: Eurotel

Project Description: Acting as Eurotel’s in-house design department, Cooldream is responsible for the design of all marketing and branding materials, including recruitment adverts, user-guides, sales literature, newsletters and staff manuals.

The Client: King’s College London

Project Description: Research study materials

Background: The Crohn’s disease prevention study needed to research and collect information about smoking relatives of patients with Crohn’s disease. Crohn’s disease patient were first contacted by letter to ask if they are willing to pass on contact details of their 1st degree relatives. If permission was given the relatives were then contacted to invite them to participate in the study.

Based on feasibility studies it was expected that for every 10 patients contacted one eligible relative would be recruited. Instead the study found that they had to contact 100 patients to recruit just one eligible relative.

Solution: Cooldream redesigned the previous study materials (that were uninviting and quite complicated) so the message and content were clearly communicated. The information needed to be accessible and attractive to a broad audience, so working closely with the study co-ordinators, imagery, design and copy were all carefully considered to appeal to the target audience.

As personal data and consent was being collected, trust in the study was paramount. The new design and quality print finish of the materials created a more professional feel, which in turn gave the information more weight and authority, and potential candidates more confidence in the study.

Client Testimonial: “Cooldream made our materials look so much more inviting and professional. The designer was very accommodating with all of our specific requirements.” Sophia Whitwell, Research Associate & Team Leader