The Client: Valley Arts

Project Description: Design and illustration for a fine art show. The exhibition was part of the the annual Cuckoo Day celebrations:

Many years ago the people of Marsden were aware that when the cuckoo arrived, so did the Spring and sunshine. They tried to keep Spring forever, by building a tower around the Cuckoo. Unfortunately, as the last stones were about to be laid, away flew the cuckoo. If only they’d built the tower one layer higher. As the legend says, it “were nobbut just wun course too low.

The design incorporated illustrations and elements from the famous local story.

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The Client: Chetham’s School of Music

Project Description: Following the success of last years design for Chetham’s School of Music Woodwind Day, I was commissioned again to come up with something special for this years theme of magic. Original illustrations captured some memorable fairytale and mythical character, playing an assortment of woodwind instruments!

Solution: The campaign targeted children who have never played one of the above instruments before, and encouraged them to come and ‘have a go’. Establishing a vibrant and colourful design along with some original illustrations, the campaign covered press and magazine advertisements, promotional print, and online advertising.

The Client: Girlguiding UK

Project Description: Girlguiding UK celebrated its Centenary in 2010– and it was certainly a year to remember! The culmination of the celebrations for the North West region, was a special event dinner to thank all those involved.

Solution: I was commissioned to design and print the invitation, that not only celebrated and looked back at 100 years of Girlguiding, but also highlighted some of the achievements of the Centenary year.

The Client: Mouchel

Project Description: Annual Report for the Mouchel Group.

Background: Mouchel work with government agencies, local authorities, government-regulated industries and the private-sector to provide safe, reliable roads and railways, well-managed education and civic infrastructure, clean water, and cost-effective energy.

The Client: Eurotel

Project Description: Acting as Eurotel’s in-house design department, Cooldream is responsible for the design of all marketing and branding materials, including recruitment adverts, user-guides, sales literature, newsletters and staff manuals.

The Client: King’s College London

Project Description: Research study materials

Background: The Crohn’s disease prevention study needed to research and collect information about smoking relatives of patients with Crohn’s disease. Crohn’s disease patient were first contacted by letter to ask if they are willing to pass on contact details of their 1st degree relatives. If permission was given the relatives were then contacted to invite them to participate in the study.

Based on feasibility studies it was expected that for every 10 patients contacted one eligible relative would be recruited. Instead the study found that they had to contact 100 patients to recruit just one eligible relative.

Solution: Cooldream redesigned the previous study materials (that were uninviting and quite complicated) so the message and content were clearly communicated. The information needed to be accessible and attractive to a broad audience, so working closely with the study co-ordinators, imagery, design and copy were all carefully considered to appeal to the target audience.

As personal data and consent was being collected, trust in the study was paramount. The new design and quality print finish of the materials created a more professional feel, which in turn gave the information more weight and authority, and potential candidates more confidence in the study.

Client Testimonial: “Cooldream made our materials look so much more inviting and professional. The designer was very accommodating with all of our specific requirements.” Sophia Whitwell, Research Associate & Team Leader

The Client: Dickson O’Brien Associates

Background: With over 20 years accountancy recruitment experience, Bev Dickson and Maria O’Brien knew what was required to run a successful recruitment business. They also recognised the weakness in the current recruitment sector and saw an opportunity to offer something different to their clients.

Solution: Dickson O’Brien appointed Cooldream to create a brand that would help position them as a leading financial recruitment consultancy in the North West, creating a positive experience for their clients whilst confirming their credibility in the industry.

The corporate identity and website delivered a clear message that Dickson O’Brien were not only providing professional advice, but they were also approachable – there to meet the needs of the individual, and genuinely add value to all of their candidates and clients.

Client Testimonial: “Cooldream was recommended to us, and we have been delighted with all the work they have done for us. Initially Cooldream created the brand, website and stationary for us, and has since done the design work on some advertising campaigns for clients of Dickson O’Brien Associates. Cooldream are very approachable and understand concepts very quickly. They have always presented us with a range of excellent ideas – even from the very sketchy briefs we sometimes give them – and have always responded very quickly to what we need. Overall the quality of their work is excellent, presents very good value for money and great customer service.”
Bev Dickson, Director

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The Client: Cromwell High

Project Description: School brochure design as part of a healthy eating campaign.

Client Testimonial: “Design is crucial in the work I do. If the children aren’t immediately excited by what they are presented with, it’s difficult for me to get the healthy eating message across. By working closely with Cooldream, they help me develop the most innovative and effective solutions possible. Cooldream produce designs that not only the children find compelling, but the teachers as well!” Ady Delaney, Eat Right UK

The Client: UCI Cinemas

Project Description: Training manual for staff working at the Hollywood & Vine Cafe Bar.

The Client: Focus Education

Project Description: DVD packaging for an interactive educational resource.