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King’s College London / Academic Research
Posted in: Portfolio, Print Design by Cooldream on August 3, 2009
The Client: King’s College London
Project Description: Research study materials
Background: The Crohn’s disease prevention study needed to research and collect information about smoking relatives of patients with Crohn’s disease. Crohn’s disease patient were first contacted by letter to ask if they are willing to pass on contact details of their 1st degree relatives. If permission was given the relatives were then contacted to invite them to participate in the study.
Based on feasibility studies it was expected that for every 10 patients contacted one eligible relative would be recruited. Instead the study found that they had to contact 100 patients to recruit just one eligible relative.
Solution: Cooldream redesigned the previous study materials (that were uninviting and quite complicated) so the message and content were clearly communicated. The information needed to be accessible and attractive to a broad audience, so working closely with the study co-ordinators, imagery, design and copy were all carefully considered to appeal to the target audience.
As personal data and consent was being collected, trust in the study was paramount. The new design and quality print finish of the materials created a more professional feel, which in turn gave the information more weight and authority, and potential candidates more confidence in the study.
Client Testimonial: “Cooldream made our materials look so much more inviting and professional. The designer was very accommodating with all of our specific requirements.” Sophia Whitwell, Research Associate & Team Leader